Les Cayes
Les Cayes
The project involved introducing a Bombay Perfumery perfume to a new and emerging luxury market. Our team chose to go with the Les Cayes perfume and North East India. We chose North East India, particularly Sikkim because of its rich cultural history yet an unexplored area .
The project involved introducing a Bombay Perfumery perfume to a new and emerging luxury market. Our team chose to go with the Les Cayes perfume and North East India. We chose North East India, particularly Sikkim because of its rich cultural history yet an unexplored area .
The campaign was a visual journey, a combination of stills and subtle movement shots that convey the essence of Sikkim. Complete with notes of citrus, we envision ‘Les Cayes’ effortlessly blending with the slices of landscape we have chosen to highlight.
The campaign was a visual journey, a combination of stills and subtle movement shots that convey the essence of Sikkim. Complete with notes of citrus, we envision ‘Les Cayes’ effortlessly blending with the slices of landscape we have chosen to highlight.
Team
Vaidehee Pathak
Lara Coelho
Poorvi Kedilaya
Team
Vaidehee Pathak
Lara Coelho
Poorvi Kedilaya
Skills
Photography
Research
Poster Design
Skills
Photography
Research
Poster Design
Process
Process
The northeast of India is a culturally rich yet extremely unexplored part of India. We were therefore curious to explore the potential of this region and tap into what is an emerging yet promising luxury market of our country.
The northeast of India is a culturally rich yet extremely unexplored part of India. We were therefore curious to explore the potential of this region and tap into what is an emerging yet promising luxury market of our country.
key learnings
key learnings
While we had roughly planned out how the shots should look, we didn’t restrict ourselves to just that, we changed elements based on how the visuals seemed to be turning out.
We made efficient use of time and used minimal props to convey our message
While we had roughly planned out how the shots should look, we didn’t restrict ourselves to just that, we changed elements based on how the visuals seemed to be turning out.
We made efficient use of time and used minimal props to convey our message
The North East of India consisting of 8 different states, has over 200 different ethnicities residing. All of these ethnic groups have a diverse range of dialects, scripts, culture, religions, festivals, music and art forms.
why North East?
research
why les cayes?
Top: Grapefruit, Lemon, Bergamot
Middle: Nutmeg, Cedarwood, Guaicwood
Base: Vetiver, Clary Sage, Musk
moodboard
The North Eastern region of India, encompassing states like Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, and Sikkim, is a significant center for citrus diversity.
challenges
Since we chose to market bombay perfumery to the north eastern region of India, we faced a few challenges in terms of landscape
While our campaign speaks of the geographic and cultural significance of Sikkim, we have executed the same using resources available to us in Mumbai, hoping to stay as authentic to their culture as possible.
Responsibilities
Vaidehee : Photography, Research, Moodboard
Lara : Art Direction, Research
Poorvi : Photography, Research
The North East of India consisting of 8 different states, has over 200 different ethnicities residing. All of these ethnic groups have a diverse range of dialects, scripts, culture, religions, festivals, music and art forms.
Since we chose to market bombay perfumery to the north eastern region of India, we faced a few challenges in terms of landscape
While our campaign speaks of the geographic and cultural significance of Sikkim, we have executed the same using resources available to us in Mumbai, hoping to stay as authentic to their culture as possible.
why North East?
research
Top: Grapefruit, Lemon, Bergamot
Middle: Nutmeg, Cedarwood, Guaicwood
Base: Vetiver, Clary Sage, Musk
The North Eastern region of India, encompassing states like Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, and Sikkim, is a significant center for citrus diversity.
why les
cayes?
challenges
moodboard
Responsibilities
Vaidehee : Photography, Research, Moodboard
Lara : Art Direction, Research
Poorvi : Photography, Research
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