Vaidehee

Pathak

work

fashion communication student at Atlas Skilltech University. I am a minimalist visual thinker and designer. I enjoy storytelling through different mediums and exploring different visual cultures. I like branding, visual identity, and photography. I am meticuluos and diligent and would love to learn new things.

Branding | Editorial Design | Photography | Art Direction

Styling | Editing - photo/ video | Motion Graphics | Marketing

YEAR

th

currently a

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Composite

Dec ‘24 - Jan ‘25

Visual Research Intern for CN’25 for Asian Paints

Composite

Jul '25 - Aug '25

Visual Research and Art Intern for an Asian Paints project

Half Full

Mar '25 - Apr '25

A Short Film based on Saket. Direction, Editing, Art & Costume were managed by the group.

Maggi

Aug '25

An advertorial to capture the emotion of Maggi through different ages.

Redacted

Mar '25 - Apr '25

An editorial shoot on the rise of censorship and its impact on daily lives.

Shaze

Feb '25 - May '25

Worked on Marketing strategies in Collaboration with Shaze.

Living Room Story

Dec ‘24

Assisting with the Flame Store

MCE Video

Sept ‘24

Costume and Art Direction Assistant for Debarati Sangal

Photography Assistance

Mar ‘24

Photography Assistant for Mr. Mourya Dandu on shoots for Alizeh Agnihotri & Shobita Dhulipala

Ajio Luxe '24

Jan ‘24

Stall Assistant for Time Avenue

Amir Khan Productions

Oct ‘23 - Dec ‘23

Costume Intern for Ek Din

Shdy

Jun ‘23 - Jul ‘23

Social Media, Concept Building and Design Intern

Indian School of Design & Innovation

2022 - Present

Pursuing B.Des. Fashion Communication & Styling

Delhi Public School

2022

AISSE 12TH - Science - 90%

Delhi Public School

2020

AISSCE 10TH - 94%

education

contact

skills

Professional Work

Academic Work

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Video Essay

Feb '25

Exploring art produced into newer meanings through a video essay about my life.

Abstract Emotions

Oct '23

A project exploring abstraction of emotions. How different people view emotions differently.

Research Paper

Jul '24 - Dec '24

A research paper exploring the reasons behind why there is limited experimental fashion in the Indian fashion landscape.

Bdri

Mar '24

A branding project for Bdri a lost art from Karnataka. The goal was to reimagine the art for gen z and inculcate in today's times.

Pro Parent

July '23 - Dec '23

A one stop parenting solution for new and old parents. The app included helplines, support groups, diet and other parenting queries answered at your fingertips.

Unmasked

Feb '24

An advertorial inspired by the 60's diet culture. The project explores the dark side of diet culture and its impact on our daily lives.

78 Records

Feb '25 - Apr '25

The project included Conceptualisation of a new brand as well as designing a new experience centre

Subko Spirits

Apr '25

A brand extension of Subko to alcohol. The proposal was included product line extension, and packaging

E.L.F

Oct '24

An ad for E.L.F, shot and edited b completely by oneself. My first After Effects project.

Rom Rom

July '24 - Dec '24

A 6 month collaborative project with a homegrown Lingerie Brand. The project's outcome was a 3 month marketing program.

Pehchan

Nov '24 - Dec '24

A speculative campaign for reimagining the perception of Lingerie in 2030. In collaboration with Rom Rom

Les Cayes

Mar '25

A campaign conceptualised, shot and edit for Les Cayes, a Bombay Perfumery perfume. The goal was to introduce the perfume to a new region.

Living Room Story

Oct ‘23

Stall Assistant for Kanelle

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